In the last few weeks, my business partner and I have been travelling around China to inspect the warehouses that manufacture the Ex 2 System for us. We have production sites in Shenzhen and Guangzhou, and the time had rolled around again for us to go and actually lay eyes on the factories, workers, and raw materials.
As you’re probably aware, China is the go-to country to have manufacturing done. They have amazingly low costs of production, which of course lets us grow our bottom line faster. However, we always want to make sure that these low costs are not at the cost of dangerous working practices or exploitative labour practices.
For this reason, we like to go and check in every year or two. It keeps us focused on what’s important, as well as allowing us to troubleshoot any problems that would be difficult to resolve over email or long-distance phone calls.
It also means that we can assure investors and customers that our business practices are of the highest standards and are fair to our workers.
I always really enjoy these trips to China. It’s such a remarkable departure from the world we usually live in – endlessly new sights, sounds, smells and tastes. There is this frenetic energy in Chinese cities that just pulses on and on. The population density just takes your breath away, there are so many people everywhere.
While we all like to say that New York is a city that never sleeps, it’s really got nothing on Shenzhen or Guangzhou. New York businesses shut down for the night… many factories, food stalls, and clothing stores are open all night here. Both cities are like living organisms, breathing, moving, never sitting still.
It’s amazing to experience, and a refreshing change from the offices and factories we spend so much time in.
In any winery worth its salt, you will find an extensive system in place that trains the vines to grow straight up a trellis to seek out the sun.
If the grape vines are left to their own devices, they will simply grow out and over the top of each other, meaning that the lower leaves and fruit don’t see enough sunlight. This in turns means they do not grow and ripen as they should, and it leaves them vulnerable to disease and rot.
Not good news for the winemakers!
The type of trellising used in a vineyard depends largely on the climate of the area. In an area where it’ sunny and not too windy, the trellising can be spread wide distances apart, to allow the vines a good ‘leaf to fruit’ ratio. If it’s a windy area, or the conditions can become harsh, the trellising will be built in a much tighter formation, so as to protect the fruit from being blown off by the wind, or damaged by the weather.
For this reason, the Ex 2 System has been picked up by several wineries to replace their old vineyard wire, which was snapping and leaving plants hanging on the ground for days before someone saw it. The Ex 2 is very durable, and resistant to rust and weather damage, so it will never snap or erode.
It’s also a very malleable cable, which can be twisted and doubled up and wrapped over and over, so it can be used in every type of trellising without having any troubles.
The Ex 2 System was originally designed with massage tables in mind. Massage and the associated practices – such as spa treatments like facials, body wraps, hot stone treatments, reflexology and manicures and pedicures – are only expanding.
Beyond the spa therapies, there are so many different types of massage – reiki and holistic massage, sports therapy, physiotherapy, chiropractic. Even tattoo parlours are using massage beds these days.
So clearly, there’s a big market when it comes to these comfy couches. After talking with an old friend who runs Massage World, I realised that the only problem the massage table industry was seeing was that the supports on the tables were routinely breaking – compromising the therapist’s confidence in each treatment, and often leaving clients hurt or embarrassed after a table collapsed under them.
Which was kind of a big problem.
See, the old supports were either made of wood or a sub-standard wire. This meant that too much tension, or too much pressure in the wrong place, could snap the support, and the whole table would go down.
So the Ex 2 System was designed to be an extremely strong cable system that would never snap, regardless of how much downward or unevenly distributed pressure was applied to it. Ever since the tables at Massage World and other suppliers started being produced with the Ex 2 System, these breakages stopped altogether. Which means happier customers, which means a healthier business and a better deal for everyone.
The Ex 2 System cables can be used in a wide variety of industrial settings. One of the most reliable cables in the world, you can count on us to make sure it’s a job well done.
Maybe you have a factory full of production equipment that needs to communicate rapidly and effectively to meet the demands of supply. Our cables can stand up to the pressure of this heavy-duty conduction and constant use.
Perhaps you’re in the communications business, and you need a fine set of cables to facilitate data transfer around large areas. You might have thousands of people relying on you to deliver data to their businesses, homes and leisure spaces. The Ex 2 System is the cable of choice for providers all over the world.
Could be that you run a fleet of cruise ships or fishing vessels. Your boats need to be top of the line in order to stand up to the fierce competition in your industry, so the quality of your audio, video and security communications must be unbeatable.
If you’re in the security business, you know that it’s a cutthroat game. If you’re not at the top of yours – providing your clients with extremely high-quality cables for their building security, building automation and alarm systems, you’ll be out the door before you know it.
As you can see, there are many industries that rely on a high standard of cable equipment. With the Ex 2 System you can rest assured that every single project you work on with be of platinum quality, leaving your competition in the dust.
Lately we’ve been seeing some incredibly creative uses of the Ex 2 System. First among these innovations is the fellow who has been building gorgeous furniture, relying solely on the wires for their tension and strength.
This guy, Robby, from San Francisco, uses the cables in a surprisingly beautiful way to create a balance between the polished wood pieces and the industrial feel the cables bring to each piece.
I love seeing this intersection of design and functionality. I love the philosophy behind his work, too:
“Every piece of furniture in this gallery represents an exploration of how tension and opposing forces can be used to create a stable system. With wood and steel cable as the primary materials, each work combines different shapes with different cabling patterns to arrive at a carefully balanced, sturdy state.”
There’s just a tantalising hint of something defiant, something counter in that attitude and I think it’s the perfect use of our cables.
Of particular interest to me are the shelves he’s constructed, so reminiscent of the Golden Gate Bridge. And the single little chairs, with their industrial looking practicality balanced with the warmth of the wood.
If you know of other innovative uses of the Ex 2 System cables, I’d love to hear about it. Make sure you jump over to the contact page and drop me a line so I can see what those little babies are doing out in the world!
When it comes to electrical work, getting your cables right can be a matter of life and death. While I don’t want to make too big a deal out of it — if you’re in the electrical business you know the risks — but it can be a dangerous game.
That’s why you want to choose cables for your projects that are not only going to play the support role you need them too, but that will also insulate you against any nasty shocks that would burn your day. Sorry, sorry, I’ll stop with the puns now :p
This is why we created the Ex 2 System. It’s a durable cable that can be used in all kinds of electrical work, whether it be industrial, residential, outdoor or even underwater. It’s an insulated cable that can take immense amounts of pressure while effectively conducting the electrical energy you need it to.
The Ex 2 System is rated very highly on the standardisation scale for all the essentials: circuit voltage, temperature, and the range of environmental conditions they can be used in.
For flexible cabling, the Ex 2 System is wrapped in the brown casing that signifies approval for use in the European Union, South Africa and Australia. In the United States it is in the approved black casing.
For use in fixed situations, again the brown casing means it’s been approved for use in the EU, Australia, Canada and the black casing for the United States.